Before launching her freelance practice, Tosca managed social for LA-based media company StyleLikeU, where she nurtured a community of 1.3M+ followers with 1B+ impressions across channels. She later became Partnerships Manager, leading viral campaigns with brands like Free People, Headspace, and Dipsea. 

Tosca is also the founder of Dress Up Collective, a Montreal-based creative studio that started as a DIY fashion event series and evolved into a community-powered platform exploring identity and self-expression. 

Today, Tosca helps brands across media, DTC, and e-comm bring their stories and voices to life online. With a sharp awareness of the cultural zeitgeist, she blends storytelling and strategy to help brands show up in ways that feel authentic, relevant, and lasting.